2008
DOI: 10.1016/j.telpol.2008.05.003
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Differences in consumer loyalty and willingness to pay for service attributes across digital channels: A study of the Japanese digital content market

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Cited by 8 publications
(3 citation statements)
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“…Research on consumer loyalty and willingness to pay for various digital channels carried out on digital content in Japan shows stronger loyalty to content delivered through mobile phone channels (Kim & Sugai 2008). This is related to a deeper connection to service quality in terms of the strength and the update frequency of the content.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Research on consumer loyalty and willingness to pay for various digital channels carried out on digital content in Japan shows stronger loyalty to content delivered through mobile phone channels (Kim & Sugai 2008). This is related to a deeper connection to service quality in terms of the strength and the update frequency of the content.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Hence, OEMs should be in a position to improve SQ in terms of higher bandwidth for content delivery that would increase SPs sales. According to (Sugai and Kim, 2008) stronger loyalty existed with content delivered via the mobile phone and content provider service quality. This in turn enhances CS EU , CL U and SR EU , thereby ultimately increasing SR M .…”
Section: Hypothesis H 09 : Downstream Sales From Repurchases and Refementioning
confidence: 99%
“…The mixed logit model was then estimated using the hierarchical Bayesian method. Bayesian procedures provide several advantages over classical ones (Kim & Sugai, 2008) in understanding consumer choice. First, they do not require the maximization of any function and, therefore, avoid the problem of failure of convergence of the algorithm.…”
Section: Logit Model Analysismentioning
confidence: 99%