2024
DOI: 10.20944/preprints202402.1432.v1
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Differences in CEO Communication Strategies between High and Low Performing Firms in the Global Auto Parts Industry

Yunseok Hong,
Keuntae Cho

Abstract: This study focuses on understanding how global auto parts companies manage innovation by analyzing keywords in CEO messages from their reports. The study involved three key phases: (1) extraction of innovation-related keywords emphasized in CEO messages, (2) comparison of innovation-related keyword usage between high-performing (upper group) and low-performing (lower group) companies, and (3) analysis of the characteristics of innovation management via internal meaning and the structural interpretation of keyw… Show more

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