“…This is similar to findings in developed countries including UK, Canada, Australia and USA, where public awareness of the increased risk of cancer with increasing age was low (Breslow et al, 1997;Forbes et al, 2013). Indeed, age is the strongest risk factor for most adult cancers including breast, colon and prostate (Hewitt et al, 2003;Yancik, 2005;Yancik and Ries, 2004).…”