Abstract:In order to expand the marketing scope of the beauty industry, this study investigated the difference between indirect beauty salon experience and virtual beauty experience according to demographic characteristics. A self-written survey was conducted on the general public, and a total of 308 copies were used as the final analysis data. The collected data were analyzed through SPSS 21.0, and the results of this study are as follows. In terms of differences in indirect experiences, there was a significant differ… Show more
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