Differences and similarities between born globals and other types of exporters

Madsen, Tage Koed; Rasmussen, Erik Stavnsager; Servais, Per

doi:10.1016/s1474-7979(00)10013-4

Cited by 135 publications

(95 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…However, the authors are not even unifed in this criterion and some of them describe this share as 10% on total revenues (Kandasaami et al, 2010) while other authors (Madsen et al, 2000) 25%.…”

Section: Born Globalmentioning

confidence: 99%

Marketing Strategies of “Born Globals” Companies when Entering the Foreign Market

Reková¹

2018

Trends Economics and Management

View full text Add to dashboard Cite

Purpose of the article: The aim is to verify the level of awareness of "born globals" companies among students of an economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would choose providing they had only 3 years since establishing their business before they would enter the foreign market. The comparison of students' answers with well-tried theories from all over the world is the result of empirical research. These theories are analyzed in a table and show marketing strategies of "born globals" companies across continents, different fields of study, size of enterprises and turnover. Methodology: There were used methods of data analysis. Secondary data were aimed on structured data collection including the literature overview and analysis of studies across continents that were published as "born globals marketing strategy". The questionnaire survey, was used for primary data collection in this article. Following evaluation was done by descriptive statistics, statistic induction and the conclusion was set by relative frequency. Scientific aim: The scientific aim was to verify the level of students' awareness of "born globals" companies and to learn about the choice of marketing strategies when entering the foreign market of "born globals" companies. This choice of marketing strategy was compared to well-tried studies theories from all over the world. The scientific aim was verified by 2 hypotheses and their alternative hypotheses. Findings: The empiric research statistically evaluates given hypotheses and verifies their validity. Conclusions: The conclusion of empirical research answers the question -is it possible to define the concept of marketing strategy of "born globals" companies? This piece of work should help to modern managers to understand current modern trends and to be able to adapt to new export strategies.

show abstract

Section: Born Globalmentioning

confidence: 99%

Marketing Strategies of “Born Globals” Companies when Entering the Foreign Market

Reková¹

2018

Trends Economics and Management

View full text Add to dashboard Cite

show abstract

“…The global economy, the increasing demand for globally customised products, growth of international value chains and global networks, offshoring and advances in technologies have contributed to the emergence of Born-globals (Knight & Cavusgil, 1996;Madsen et al, 2000). According to Madsen and Servais (1997), successful Born-globals depend on ambition and the motivation of the founders, corporate governance, the structure of the organisation, market internationalization, innovative technology and product design.…”

Section: Rapid Internationalization Modelsmentioning

confidence: 99%

Internationalization Process of Fast Fashion Retailers: Evidence of H&M and Zara

Mo¹

2015

IJBM

View full text Add to dashboard Cite

The fashion apparel industry has evolved significantly over the last two decades driven by the internationalisation and rapid rise of global fast fashion retailer brands. This research seeks to introduce and explore how two internationalization models-Incremental and Rapid Internationalization-can be applied to two representative global fast fashion retailers (Zara and H&M). It seeks to apply these models on the basis of three perspectives-"knowledge sharing, resource-based view and psychic distance". The result suggested that H&M and Zara do not entirely correlate with the expectations of Incremental and Rapid Internationalization Models. This appears to be significantly different from what has been covered in the literature, which concludes that Zara was a born-global fast fashion retailer and H&M was a traditional/gradual global one. Another conclusion is the adoption of the Rapid Internationalization Models by the two fast fashion retailers were not completely independently from use of the Incremental Models, especially in their early expansion stages.

show abstract

“…Knight and Cavusgil (2004, p. 649) opérationnalisent les entreprises dites 'born-globals' comme les entreprises de moins de 20 ans qui se sont internationalisées dans les trois années après la création et qui ont réalisé au moins 25% du total des ventes à l'étranger. Cette limite de 25% a été utilisée dans d'autres études en entrepreneuriat international (Madsen et al, 2000). Bien que cette limite de 25% soit très largement utilisée et présente l'avantage de faciliter les comparaisons, Knight et Cavusgil (2004) reconnaissent qu'elle est quelque peu arbitraire et qu'elle a été établie en fonction des visées exploratoires de leur recherche.…”

Section: Opérationnalisation Des Variablesunclassified

Le rôle de l'expérience de l'entrepreneur dans le niveau d'internationalisation des jeunes entreprises

Cabrol¹,

Nlemvo²

2012

Management &Amp; Avenir

View full text Add to dashboard Cite

Résumé L’expérience anté-création de l’entrepreneur est de plus en plus évoquée comme l’une des raisons de l’internationalisation précoce des jeunes entreprises. En effet, de par l’expérience accumulée avant la création, l’entrepreneur développe des compétences uniques qui peuvent lui permettre de développer plus rapidement des activités sur les marchés étrangers. Dans cet article, nous analysons l’incidence de l’expérience antérieure de l’entrepreneur sur le niveau d’internationalisation des entreprises nouvelles et internationales. Les résultats de l’analyse d’un échantillon de 68 entreprises de la région Rhône-Alpes mettent en évidence l’hétérogénéité du niveau d’internationalisation de telles entreprises. Ils montrent aussi que l’expérience dans les affaires internationales permet de discriminer les entreprises qui dépendent majoritairement de l’international pour le développement de leur activité.

show abstract

Differences and similarities between born globals and other types of exporters

Cited by 135 publications

References 6 publications

Marketing Strategies of “Born Globals” Companies when Entering the Foreign Market

Marketing Strategies of “Born Globals” Companies when Entering the Foreign Market

Internationalization Process of Fast Fashion Retailers: Evidence of H&M and Zara

Le rôle de l'expérience de l'entrepreneur dans le niveau d'internationalisation des jeunes entreprises

Contact Info

Product

Resources

About