“…Consumer perception of sugar‐reduced products has focused on adult consumers (Biguzzi, Schlich, & Lange, ; Chollet, Gille, Schmid, Walther, & Piccinali, ; Oliveira et al, ; Pineli et al, ). However, children are the population most at risk for excessing recommended sugar intakes as they have been reported to have a heightened preference for sweetness compared to adults (Desor & Beauchamp, ; Zandstra & De Graaf, ).…”