Diferencias en el Posicionamiento Competitio entre Empresas de Indumentaria: Evidencia de dos ciudades Argentinas (Competitive positioning differnces between garment industry companies:A comparison between two argentinean cities)
Abstract:Competitive positioning differnces between garment industry companies:A comparison between two argentinean cities
Estrategia EmpresarialEl objetivo del presente trabajo es identificar y analizar los principales factores que explican, en la fase de comercialización, las diferencias en el posicionamiento competitivo entre empresas de indumentaria orientadas a moda y diseño (EMD). La motivación de este trabajo proviene del distinto grado de posicionamiento competitivo de firmas de indumentaria nacidas y radicadas… Show more
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