“…Yet, to date, there has been limited research into media about weight loss success stories and very little research about men's weight loss stories in particular. There have been examinations of Men's Health magazine, its various components and related websites (see, for example, Alexander, 2003;Bennett and Gough, 2012;Cook et al, 2014;Crawshaw, 2007;Labre, 2005;Newman, 2005;Stibbe, 2004Stibbe, , 2012, but none specifically examine the weight stories presented in this popular magazine. Our previous work considers men's weight loss stories from Men's Health magazine against clinical guidelines for the management of obesity (Couch et al, 2014).…”