Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Markenloyalität

Gutsche, Jens; Herrmann, Andreas; Hüber, Frank; Kressmann, Frank; Algesheimer, René

doi:10.1007/bf03377355

Cited by 7 publications

(2 citation statements)

References 24 publications

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“…The choice of the four attributes sketched in section 2 was based on approaches to a COO-related orientation of retail mobile communication offerings observed in the German telecommunications market (Bertele, 2010;Hoffmann & Demirel, 2011), a review of the Anglosaxon ethno marketing literature (Gerpott & Bicak, 2011), and on industry-specific work that discusses the design of mobile communication services from a customer perspective (e.g., Gutsche et al, 2005).…”

Section: Conjoint Analysis For Measuring Preferences For Mobile Commumentioning

confidence: 99%

Assessment of country-of-origin-related and -neutral elements of mobile communication service offers: An empirical study of consumers with a Turkish migration background in Germany

Gerpott

Bicak²

2015

10.5267/j.msl

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Section: Conjoint Analysis For Measuring Preferences For Mobile Commumentioning

confidence: 99%

Assessment of country-of-origin-related and -neutral elements of mobile communication service offers: An empirical study of consumers with a Turkish migration background in Germany

Gerpott

Bicak²

2015

10.5267/j.msl

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“…All other factors have no significant influence on the explanation of CS. The high relevance of customer service and confidence underline the fact that psychological and emotional components determine the buying decision especially for customers of small retailers 27 . A second regression analysis is used to test the connection between customer enthusiasm and main variables.…”

Section: Regression Analysismentioning

confidence: 99%

Perspectives of Small Retailers in the Organic Market: Customer Satisfaction and Customer Enthusiasm

Bolten

Kennerknecht

Spiller

2009

Journal of Food Products Marketing

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Abstract. In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of management ratios of 12 organic food shops in Germany. The results show that customer satisfaction is a relevant key to sales performance. Regression analysis reveals that overall customer satisfaction accounts for 32 % of sales per square meter sales area. An additional factor analysis identifies service and product quality as main determinants of customer satisfaction. Consumers consider the freshness of fruit and vegetables as representative for the quality of the whole assortment. A correlation analysis demonstrates that customer enthusiasm is a more accurate factor in the recommendation of shops than customer satisfaction. The paper ends with managerial and scientific implications.

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Markenwirkungen

Baumgarth

2014

Markenpolitik

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Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Markenloyalität

Cited by 7 publications

References 24 publications

Assessment of country-of-origin-related and -neutral elements of mobile communication service offers: An empirical study of consumers with a Turkish migration background in Germany

Assessment of country-of-origin-related and -neutral elements of mobile communication service offers: An empirical study of consumers with a Turkish migration background in Germany

Perspectives of Small Retailers in the Organic Market: Customer Satisfaction and Customer Enthusiasm

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