Die Untersuchung Unternehmerischer Zielsysteme mit Verfahren der Faktoren- und Kausalanalyse

Fritz, Wolfgang

doi:10.1007/978-3-642-71161-9_66

Cited by 1 publication

(1 citation statement)

References 4 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Hauschildt derives four company goals from findings of about 30 empirical surveys, namely profit, growth, unique capability profiles and consonance with stakeholder groups [25]. Similarly, Fritz uses factor analysis to develop the following goal categories: market goals, product related goals and profit goals [21]. Panten converts these into success dimensions for virtual communities.…”

Section: Figure 1 Research On Success Factors In Virtual Communitiesmentioning

confidence: 99%

Users' Influence on the Success of Online Communities

2009

2009 42nd Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

This paper examines how different facets of favorable user behavior drive the success of an online community by using a unique data set with surveys from 1,389 participants from the German branch of an international operating massively multiplayer online game (MMOG) community and enhancing it with the game's log files. We argue that success of the community depends on how these users contribute to the underlying success dimensions content, revenue, loyalty and growth. At this, we identify the importance and impact of overlapping online and offline social networks. Moreover, we find that satisfaction with the platform and commitment to the community have a major influence on our success variables. Interestingly, the influence of commitment on favorable user behavior is not moderated by membership tenure. Qualitative Quantitative Indirect confirmatory methods Okleshen/Grossbart [36] Leimeister/Sidiras/ Krcmar [29] Panten [38] Indirect explorative methods Rothaermela/ Sugiyamab [40] Zapf/Schaal [53] Williams/Cothrel [52] Indirect explorative methods Bughin/Hagel [10] Bickart/Schindler [4] Bughin/Zeisser [11] Brown/Tilton/ Woodside[9] Direct explorative methods Lobin/Rudeck/Kreuls [30]

show abstract

Section: Figure 1 Research On Success Factors In Virtual Communitiesmentioning

confidence: 99%

Users' Influence on the Success of Online Communities

2009

2009 42nd Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

show abstract

Die Untersuchung Unternehmerischer Zielsysteme mit Verfahren der Faktoren- und Kausalanalyse

Cited by 1 publication

References 4 publications

Users' Influence on the Success of Online Communities

Users' Influence on the Success of Online Communities

Contact Info

Product

Resources

About