Die Theorie kognitiver Dissonanz

Raab, Gerhard; Unger, Fritz

doi:10.1007/978-3-322-92968-6_4

Cited by 1 publication

(1 citation statement)

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“…According to Festinger's theory of cognitive dissonance (1957), people strive for consistency and want to avoid dissonance. Strategies to reduce dissonance remove dissonant cognitions (i. e., elimination) or add new consonant cognitions (i. e., addition), among other things (cf., Raab et al, 2010). Thus, it seems plausible that forced users evaluate acceptance factors more negatively, whereas voluntary users rate acceptance factors more positively to achieve consistency with their own initial use motivation.…”

Section: Discussionmentioning

confidence: 99%

Forced Virtuality During COVID-19

Schauffel

Ellwart

2021

Zeitschrift für Arbeits- und Organisationspsychologie A&O

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Abstract. Social distancing received top priority during the COVID-19 crisis, resulting in new users of public digital services (PDS) with heterogeneous use motivation. While some users decided to use a PDS voluntarily and independently of COVID-19, others were forced to use PDS because of the COVID-19 lockdown. Based on technology acceptance models, we compared forced users ( N1 = 346) and voluntary users ( N2 = 315) using latent multigroup analysis. First-time users of a PDS ( N = 661) participated in the survey after reporting a crime online to the police. Results showed that forced and voluntary users differed regarding key factors (performance expectancy, effort expectancy, behavioral intention) and antecedents (system trust, ICT self-concept) of technology acceptance with less positive values for forced users. Further, forced users had stronger needs for system trust and usefulness (performance expectancy) than voluntary users, revealing user group-specific predictive values. The lessons learned for PDS design and marketing beyond pandemic times are discussed.

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Section: Discussionmentioning

confidence: 99%