Die soziologische Film- und Fernsehanalyse

Youthification of television through online media: Production strategies and narrative choices in DRUCK/SKAM Germany

“…In our discussion of the youthification of television as it relates to DRUCK ’s production, distribution and representation of teenagers’ online media use, we combine perspectives from media industry studies (e.g. McDonald, 2013; Lotz et al, 2018), sociological analysis of film and television (Heinze, 2018; Peltzer and Keppler, 2015; Tudor, 1989) and theories on transmedia storytelling (Mittell, 2014; Ryan, 2015). In this way, we aim for a multifaceted analysis of DRUCK which amplifies the research by Sven Stollfuß (2021).…”

“…In our discussion of DRUCK ’s representation of teenagers’ online media use – in particular, how deeply and expansively adolescents’ worlds are shaped by online media and digital communication – we examine the series’ first four seasons and their transmedia extensions on Instagram and the instant messaging services WhatsApp/Telegram, following Anja Peltzer and Angela Keppler’s (2015) sociological analysis of film and television. We address the show’s dominating topics and narrative conflicts, as well as analyse key scenes (Peltzer and Keppler, 2015: 38), taking into account both weekly episodes and transmedia extensions. We note relevant readings and link them to social developments (Peltzer and Keppler, 2015: 231), especially to the importance of online media as an integral part of contemporary, mediatised teenage life.…”

“…We address the show’s dominating topics and narrative conflicts, as well as analyse key scenes (Peltzer and Keppler, 2015: 38), taking into account both weekly episodes and transmedia extensions. We note relevant readings and link them to social developments (Peltzer and Keppler, 2015: 231), especially to the importance of online media as an integral part of contemporary, mediatised teenage life. To categorise the negotiation of adolescents’ online media use in DRUCK , we use sociological studies on teenagers’ digital communication (e.g.…”