Die Personifikation technischer Objekte oder ihrer Teile als Mittel zur Sicherung der Verständlichkeit in der wissenschaftsjournalistischen Autoberichterstattung
Abstract:Consciously focusing on the subject of the text by personifying it or its constituent parts is an especially impressive means of making technical facts accessible to professional lay people. In applying this technique, authors of scientific-journalistic reporting on private cars are guided by current findings in comprehensibility research. According to this approach, understanding is the result of complex social and mental processes occurring between participants in communication in which new information conta… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.