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The takeover of science communication: how science lost its leading role in the public discourse on carbon capture and storage research in daily newspapers in Germany

“…While this can be observed, for example, at small-and middle-sized universities, Höhn (2011) also shows that the level of proficiency in science PR is increasing rapidly. Nevertheless, there are shortcomings, for example in the use of emotion-based framing and in the acceptance of outreach activities by scientists in communication infras-tructure and other requirements (Höhn, 2011). In addition, we have to take external driving forces such as the ongoing debate about the importance of science communication and science PR or the external framework and context for science communication into account (as done by Murcott and Williams, 2012).…”

“…With respect to topics of the utmost importance for society -such as sustainability and climate change -independent science journalism is essential (Nisbet and Fahy, 2015). But while companies and NGOs can use effective PR and marketing strategies, scientific institutions themselves do not usually include communication departments that follow equally high professional standards (Höhn, 2011). While this can be observed, for example, at small-and middle-sized universities, Höhn (2011) also shows that the level of proficiency in science PR is increasing rapidly.…”

“…But while companies and NGOs can use effective PR and marketing strategies, scientific institutions themselves do not usually include communication departments that follow equally high professional standards (Höhn, 2011). While this can be observed, for example, at small-and middle-sized universities, Höhn (2011) also shows that the level of proficiency in science PR is increasing rapidly. Nevertheless, there are shortcomings, for example in the use of emotion-based framing and in the acceptance of outreach activities by scientists in communication infras-tructure and other requirements (Höhn, 2011).…”

“…S. Schneider: The takeover of science communication populated by communicators and communication tools that possess limited professional standards (Höhn, 2011). Still, only a relatively small number of research institutions maintain professional outreach offices specialized in earth sciences to communicate complex and multilayered topics.…”