Die Dr�seninvagination im Endometrium

Hinz, Werner; Oettgen, Herbert F.

doi:10.1007/bf01210738

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“…These again proved not easy to advance since Squibb did not depart from its demands of important license fees, which not only concerned the bulk production of hydrocortisone, but encompassed all sales of hydrocortisone-derived specialties. 24 What actually rescued Schering from securing a Squibb license was a discovery by the microbiologists recently hired to run a new in-house laboratory, the main purpose of which was to develop biochemical processes. Organizing a screening of mold strains potentially able to achieve key biochemical transformations of steroids, they isolated an alternative strain, Bacillus lentus, turning Reichstein S into prednisolon without further degradation.…”

Section: History and Technology 193mentioning

confidence: 99%

FromPropagandato scientific marketing: Schering, cortisone, and the construction of drug markets

Gaudillière¹

2013

History and Technology

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This paper examines the postwar rise of drug scientific marketing, i.e., the systematic mobilization of the biomedical sciences for promotion purposes as well as the rise of marketing into a form of science, taking the case of the German firm Schering. To analyze the specific articulation between in-house research, marketing practices and drug prescription the article follows the case of Schering's corticoids: cortisone in the 1950s, its derivatives in the 1960s. The contrasted promotional campaigns Schering organized for both of these products reveals the combined reorganization of promotional and in-house research activities, which took place at Schering after 1945, providing for new and more intimate relationship between science and the construction of markets. It also shows that this was a gradual process of change rather than a radical departure.

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Section: History and Technology 193mentioning

confidence: 99%

FromPropagandato scientific marketing: Schering, cortisone, and the construction of drug markets

Gaudillière¹

2013

History and Technology

View full text Add to dashboard Cite

show abstract

Die Dr�seninvagination im Endometrium

Cited by 1 publication

References 1 publication

FromPropagandato scientific marketing: Schering, cortisone, and the construction of drug markets

FromPropagandato scientific marketing: Schering, cortisone, and the construction of drug markets

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