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Güngör, Ayşegül Şağkaya; Özgen, Çiğdem Tütüncü

doi:10.4018/978-1-7998-2220-2.ch008

Cited by 3 publications

(1 citation statement)

References 68 publications

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“…Repurchase Intention: It is defined as the probability that a customer will continue to purchase any product or service from the same online seller or any business in the future (Güngör and Özgen, 2020). The main goal of businesses is to offer their potential customer mass a value package that reaches the consumer's maximum level of satisfaction.…”

Section: Perceived Riskmentioning

confidence: 99%

Examining The Effect of Airline Passengers Acceptance and Perceptions Toward Technology on Re-purch ase Behavior

Polat¹,

Atalık²

2022

isarder

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Purpose -The purpose of this study is to develop a genuine research model that examines the impact of smart technologies that domestic passengers interact with in their travel planning process on their re-purchase behavior. Design/methodology/approach–This research is a descriptive study and the relationalscreening method was used. Data collection was carried out with a total of 770 participants from Istanbul Airport Domestic Terminal. The collected data was tested using the structural equationmodelling method. It has been determined that the model provides the necessary validity and reliability. Findings -The findings obtained by the research model depict that Performance Expectation, Facilitating Conditions, Social Impact, habits, Consumer Confidence, Perceived Risk, and Consumer Technological Innovation structures have a significant impact on the formation of repurchase intention.Three variables, Price Value, Hedonic Motivation and Effort Expectation could not show a significant effect on the formation of repurchase intention. In the light of the research findings, the rate of explaining therepurchase intention of the supported hypotheses is 65%. This rate turns into repurchase behavior at a rate of 87%. Research results strongly prove the impact of domestic passengers' acceptance and perception of technology on their re-purchase behavior. Discussion –Inthe scope of the carriedresearch, the effect of repurchase intention on repurchase behavior was examined and the findings were discussed.

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Section: Perceived Riskmentioning

confidence: 99%