“…These challenges are closely connected between themselves due to the fact that attractiveness of universities for businesses of different levels, domestic and foreign consumers of education services may not only bring goods ranks to the universities in the global rankings, but also promote their rapid transition to self-sufficiency, and, as a result, to their financial sustainability (Wang, 2017). However, higher education institutions nowadays experience significant difficulties in searching additional financial resources (Gansemer-Topf, et al, 2018;Marginson, 2018;Son-Turan, 2016;Palfreyman & Tapper, 2016).…”