Diaspora networks in international marketing: How do ethnic products diffuse to foreign markets?

Zhang, Xiaotian; Silva, Susana Costa e; Elo, Maria; Coy, Indianna D. Minto

doi:10.1504/ejim.2019.10017015

EJIM

2019

DOI: 10.1504/ejim.2019.10017015

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Diaspora networks in international marketing: How do ethnic products diffuse to foreign markets?

Xiaotian Zhang

Susana Costa e Silva

Maria Elo

et al.

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Diaspora networks in international marketing: How do ethnic products diffuse to foreign markets?

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