“…Humanity is transitioning into becoming a digital society, or at least a "digital first" society, i.e., news, media, facts, rumours (Zubiaga et al 2016;Derczynski et al 2017;Srivastava et al 2017), information are created, circulated and consumed online. Already now the right social media strategy can make or break an election or influence if a smaller or larger societal or demographic group (city, region, country, continent) is in favour or against constructively solving a certain societal challenge.…”