Development of the business sector of the economy in the context of institutional transformation

Marketing Audit and Its Impact on Improving the Competitiveness of the Company

“…The audit evaluates not just a separate block of marketing policy, but in general the prospects of the company in the market, the adequacy of its products to the requirements of this market, therefore it is a more complex process than marketing research. The advantage of this tool lies in the efficiency of its implementation, unlike other types of research, which allows the company to respond in a timely manner to a particular change in the market situation, as well as to be aware of the general moods and expectations of consumers, competitors and other market participants [19,2021,22,23,24,25].…”