“…performance analysis (publication-related metrics, citation-related metrics, citation and publication-related metrics) and science mapping (Citation analysis, CCA, bibliographic coupling (BGC) and coword analysis (Baker et al, 2021; Ramos-Rodr ı gue and Ru ı z-Navarro, 2004). This paper presents the performance analysis of pioneer articles, journals, authors, institutions and countries (Donthu et al, 2021;Jain et al, 2021;Garc ı a-Lillo et al, 2020). Secondly, for CCA, keyword co-occurrence analysis (KCA) and BGC, VOSviewer is employed to visualize better networks (Bretas and Alon, 2021;Donthu et al, 2021;Javid et al, 2019).…”