A coupled micro- and macroscopic modeling of an incompressible layered composite material under finite deformations is performed based on the asymptotic homogenization method and universal semi-linear models. The deformation diagrams of the periodicity cell are calculated. A method for searching for effective transversally isotropic properties of LCM based on the obtained diagrams is considered. Cylindrical bending of an LCM plate is simulated using the model of a transversally isotropic medium. The microstresses in the periodicity cell are calculated based on the homogenized stresses.