Development of Potential-Based Tourism Models in Pelaga Village Tourism Village, Petang District, Badung Regency

Suarja, I Ketut; Rejeki, I Nyoman Mei; Dewi, Nyoman Indah Kusuma

doi:10.2991/icastss-19.2019.37

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…Jembatan Tukad Bangkung merupakan salah satu tempat wisata yang terkenal di Desa Pelaga, memiliki konstruksi yang megah dan dikelilingi pemandangan yang asri (Sari, Widhyadanta and Dewi, 2022). Selain Jembatan Tukad Bangkung, juga terdapat objek wisata lain yang tak kalah menarik seperti Air Terjun Nungnung, Kawasan Luar Pura Pucak Tedung, dan Desa Wisata Belok Sidan yang dapat berpotensi sebagai objek dalam pengembangan Desa Ekowisata (Suarja, Rejeki and Dewi, 2019). Desa Pelaga juga merupakan pusat produksi pertanian di Kabupaten Badung (Marsitadewi, 2021).…”

Section: Pendahuluanunclassified

Implementasi dan Pelatihan Agrowisata Virtual Tour dan Branding Pada Kelompok Tani Green Fresh Pelaga

ADH,

Januhari,

Adiputra

et al. 2023

comdev

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Pelaga Village offers tourist attractions complete with their ecology. Pelaga Village has a large and diverse horticultural farm ranging from vegetables, flowers, and fruit. Pelaga Village has a Farmers Group called Pelaga Green Fresh with members spread throughout the Pelaga Village hamlets. Each member has a well-managed garden with the production of vegetable and fruit commodities. This potential makes Pelaga Village suitable as an agro-tourism location which is also one of the leading programs in the Pelaga Village RPJMDes. However, the Green Fresh Pelaga Farmer Group has not realized the potential of this agro-tourism due to a lack of knowledge and lack of information media to introduce the potential of this village. Therefore, branding and information media are needed so that the agro-tourism potential of Pelaga Village can be recognized by more people so that it can improve the welfare of the local community. In addition to using information media, the Green Fresh Pelaga Farmer Group also needs knowledge on how to brand and use this information media. This activity is carried out by creating information media in the form of a Virtual Tour which includes a garden atmosphere and agro-tourism video content. In addition, training was conducted on using the virtual tour website and socialization as well as training on Agro-tourism branding in the Pelaga village area, especially for the Pelaga Green Fresh Farmer Group. This is done to make the potential of Pelaga village more accessible and farmers understand about agro-tourism branding. Based on the results of the activity, members of the farmer groups have been able to understand the use of brands in the implementation of their products. In addition, the members of the Green Fresh farmer group also have a virtual tour website and are able to master the management of the virtual tour website.

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Section: Pendahuluanunclassified

Implementasi dan Pelatihan Agrowisata Virtual Tour dan Branding Pada Kelompok Tani Green Fresh Pelaga

ADH,

Januhari,

Adiputra

et al. 2023

comdev

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“…Bukian Temple, and Agriculture and Culture Festival [15]. Thus, how to market these potentials is a challenge to Pelaga Tourism Village officials.…”

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Tourism Marketing Strategy Based on Superior Potential of Pelaga Tourism Village, Petang District, Badung Regency

Suarja¹,

Dewi²,

Mataram³

2021

Advances in Social Science, Education and Humanities Research

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Tourism marketing strategy for a tourism village differs from other tourist destinations. Tourism village marketing not primarily to earn profit but also focus on community welfare. Pelaga Tourism Village has various superior potential that can be explored further and need to be marketed to invite visitors. This study aims to recognize the Pelaga Tourism Village current position and formulate a marketing strategy of superior potential tourist attractions to increase the number of tourists. The study was conducted qualitatively to develop a tourism marketing strategy for existing superior potential in Pelaga. Data collection techniques were done by using in-depth interviews, observation and documentation. The informant for interviews were stakeholders of Pelaga Tourism Village. The strengths, weaknesses, opportunities and threats of internal and external factors related to Pelaga Tourism Village were identified in a focus group discussion. Position was determined with calculating the Internal Factor Analysis Strategy and External Factor Analysis Strategy score. The marketing strategy was proposed based on SWOT analysis. The main outcome of this study is a marketing strategy of Pelaga Tourism Village.

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Development of Potential-Based Tourism Models in Pelaga Village Tourism Village, Petang District, Badung Regency

Cited by 2 publications

References 5 publications

Implementasi dan Pelatihan Agrowisata Virtual Tour dan Branding Pada Kelompok Tani Green Fresh Pelaga

Implementasi dan Pelatihan Agrowisata Virtual Tour dan Branding Pada Kelompok Tani Green Fresh Pelaga

Tourism Marketing Strategy Based on Superior Potential of Pelaga Tourism Village, Petang District, Badung Regency

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