“…Organizational trust can be established if management develops a pattern of behavioural consistency, behavioural integrity, sharing of control, effective communication and demonstration of concern for employees DeMarco, 2005;Donelson, 2005;Huff and Kelley, 2003;Lamsa and Pucetaite, 2006;Lazarus and Salem, 2005;Mathison, 2005;Whitener et al, 1998). Lamsa and Pucetaite (2006) suggest that trust of another person or of an organization reflects the belief that the other party will act benevolently. Since one cannot force the other party to fulfil one's expectations, trust involves a willingness to be vulnerable and risk those expectations remaining unfulfilled (Kramer, 1999;Lamsa and Pucetaite, 2006;Schoorman et al, 2007;Whitener et al, 1998).…”