Development of Motion Graphic as Education Material for Promoting Shipping Industry Using EPIC Model Testing

Abstract

Education related to problems in the shipping industry to the general public who have no background in the shipping industry and activities when ships dock at the port becomes a challenge to conduct research. This research develops multimedia motion graphics to combine graphic design, animation, text, and sound in visualizing materials and activities in the shipping industry. Stages of making multimedia start from ideas, narration, storyboard, tracing, editing, rendering, and testing. The research uses the EPIC Model testing by paying attention to aspects of empathy, persuasion, impact, and communication. The results of testing the effectiveness of the EPIC model obtained an EPIC rate of 4.15, which means that the resulting motion graph falls within the effective range criteria.
 
 Index terms— multimedia; motion graphic; EPIC model; effectiveness

The Effectiveness of Digital Media Management by Local Governments in Tourism Marketing

“…The data analysis technique is adapted to the EPIC Model protocol. In determining the assessment procedure, the adoption is adjusted to the needs of the study (Amira & Nurhayati, 2019;Indah & Maulida, 2017;Oktanizar & Kurniawan, 2021;Suryaningsih & Widi Nugraha, 2019), including: The visualization in making decisions using this EPIC Model is as follows: d. The Colorfulofmedan account promotes social and cultural diversity that strengthens the position of Medan as one of the melting pot cities in Indonesia. In addition, this account describes other ethnic groups in North Sumatra.…”

“…It is a change in beliefs, attitudes, and behavioral intentions caused by promotional communication. The impact is a criterion that indicates whether a product can distinguish itself from others in its category (Alias et al, 2023;Oktanizar & Kurniawan, 2021).…”