Introduction. Creative strategies are strategies for activating the development of urban agglomeration, built on innovative projects, usually with an emphasis on the active development of local culture, the preservation of historical heritage and experience, the development of the uniqueness of the agglomeration, and may also include the ideas of a “smart city”. In agglomerations, creative strategies are implemented according to different scenarios, since urban spaces have different cultural and infrastructural contexts. The purpose of this article is to analyze approaches to understanding creative strategies in urban planning and urban space management; to consider the experience of a number of creative cities of the Russian Federation, including the city of Krasnodar, which will allow developing a number of measures within the framework of creative strategy as the most universal and promising approach to urban creativity.
Materials and Methods. The presented research is based on the results of the works of authors studying various aspects and approaches to the development and use of creative strategies within the urban environment, engaged in the search for promising universal strategies that contribute to the development of the potential of the cultural, social, economic sphere of the creative city. Diagnostics of the state of the urban cultural environment, assessment of the creative activity of the largest Russian cities, identification of threats and justification of priorities for the development of the urban creative environment are based on the use of retrospective analysis, comparison, synthesis, analogy, generalization.
Results. The features of modern creative strategies based on the concept of new urbanism are identified and analyzed. A comparative characteristic of the indices of creativity of urban spaces is given, the problems of their use are analyzed. The experience of creating and implementing projects of creative urban space of Russian cities is analyzed. A comprehensive analysis of internal and external factors, significant challenges and significant threats to the active development of the creative sphere of the city of Krasnodar has been carried out, which makes it possible to develop a number of measures within the framework of the creative strategy as the most promising approach to urban creativity.
Discussion and Conclusion. The study allowed us to identify approaches to understanding creative strategies based on innovative ideas, a creative approach to solving problems with an emphasis on the development of art, local culture, preservation of historical heritage and the uniqueness of urban spaces. The conclusions and suggestions of this study can be used as a universal matrix for the development of activities within the framework of a creative strategy for the development of modern urban space.
