Development of Grain Logistics in Ukraine

Kaliuzhna, Olena; Ivanenko, Tetiana; Мартіросян, Я. Г.

doi:10.31521/modecon.v13(2019)-20

Cited by 2 publications

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“…The problems of developing export logistics of domestic crop production on the eve of a full-scale invasion were outlined by O. Kaliuzhna et al (2019), who noted that inefficient logistics is a barrier to the future growth of grain exports from Ukraine, and identified areas for its improvement. Less categorical about the assessment of its effectiveness is I.…”

Section: Introductionmentioning

confidence: 99%

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2023

Scientific Bulletin of Mukachevo State University Series “Economics”

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This study is relevant because the impact of the opening of offices of Ukrainian companies in the EU on the adaptation of their value proposition as an employer has not been investigated in the scientific community. There is no information about the migration of Ukrainians as a result of the russian-Ukrainian war and how it affected the market of Poland, Germany, and the Czech Republic. The purpose of the study is to suggest ways to adapt the employer brand to the requirements of the EU labour market. The study is based on the results of two audience surveys in Ukraine and EU countries in 2022. The number of respondents to the Ukrainian audience of candidates is 1,003 respondents. The EU respondents were recruiters and HR managers -253 companies with more than 1,000 employees each. Both forms used closed-ended questions. The analytical method was used to determine the main trends in the EU labour market, the graphical method was used to display the results of analysis, and expert assessments are used to evaluate the value proposition. As a result of the study, the main differences in the value proposition of Ukraine were identified: ensuring the smooth operation of the office in conditions of blackouts, the safety of the team during air alarms, support for the Armed Forces of Ukraine or internally displaced persons. For EU candidates, the requirements include a policy of equality for all colleagues and candidates. At the same time, a remote work format is a prerequisite for candidates for employment in the company. It is noted that the reputation and compliance with legal requirements should be covered in the company's social networks in order to build trust among the local population in the Ukrainian company. Ukrainian IT companies have increased their level of competition for talent in local markets due to the opening of new offices abroad. Instagram Facebook, LinkedIn, and Instagram are the top social networks for building an employer brand. The practical significance of the study is to adapt the value proposition of a Ukrainian employer to the market requirements of Poland, the Czech Republic, and Germany

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Section: Introductionmentioning

confidence: 99%

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2023

Scientific Bulletin of Mukachevo State University Series “Economics”

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Transformation of marketing logistics for the export of ukrainian crop production in the context of a full-scale war with the russian federation

Penkova¹,

Харенко²

2023

Scientific Bulletin of Mukachevo State University Series “Economics”

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In the context of a full-scale invasion of the russian federation, Ukrainian exporters faced problems with the physical supply of products to traditional sales markets. The purpose of the study was to analyse trends in the transformation of marketing logistics of crop production exports caused by the influence of martial law factors in Ukraine. The methodological basis of the research was a systematic approach and comparative analysis, monographic, statistical groupings, abstract and logical methods. The study examines the views of researchers on the content and role of marketing logistics in exports and highlights the main problems of exporters of crop production caused by a fullscale war with the russian federation. Statistical data on the dynamics of the share of certain types of plant products in the total export of the country are analysed and trends in the transformation of its commodity and geographical structure are determined. The negative impact of production restrictions and marketing logistics restrictions on the export of processed crop products, which form a higher added value compared to grain crops, is established. The assessment of the transformation of the geographical structure of crop exports showed a significant increase in the share of European countries due to the availability of transport logistics to these sales markets and stimulating institutional state influences. The conclusion is made about the positive impact of the development of marketing and sales logistics in the conditions of war on the prospects for increasing sales volumes in European markets of crop production in the conditions of post-war recovery. Further implementation of measures for its development will allow domestic exporters to gain a foothold in these sales markets and restore their positions in the export of cereals and oilseeds in the traditional markets of African and Asian countries. The practical significance of the study is that its results can be used by state institutions responsible for the development of the agricultural sector, when substantiating measures to support the crop industry and stimulate the export of its products, commodity producers and traders – when developing export strategies, scientists – when further studying the problems of export marketing logistics development

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Development of Grain Logistics in Ukraine

Cited by 2 publications

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Transformation of marketing logistics for the export of ukrainian crop production in the context of a full-scale war with the russian federation

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