Development of Conceptual Model- Effective Teaching Quality of Academicians Towards Moocs in Higher Education in Pakistan

Abstract

Introduction - IT experts and academicians adopted e-learning to expedite quality education. quality education has a necessity; therefore, higher education is getting a good job to partner with Massive Open Online Courses (MOOCs). MOOC is the virtual learning platform to reform education by adopting information and communication technology infrastructure that aimed to increase the opportunities for quality education. MOOCs can be used by skilled and professional academicians who deliver their knowledge and expertise for acquiring learners’ ability to read, write, technical skills, and critical thinking through digital transformation. Academicians who are teaching in MOOCs should have good skills in digital literacy, online pedagogy, and willingness to accept MOOCs initiatives in HEIs in Pakistan. Purpose/Problem - This research aims to examine the impact of the teaching quality of academicians towards the teaching quality design of MOOCs in higher education institutions, and also determine their behavioral intention towards the acceptance of MOOCs initiatives. This research study is focused on MOOCs platform usage and acceptance in the province of Sindh, Pakistan. Methodology – Unified Theory of Acceptance and Use of Technology (UTAUT) model will be utilized to examine the hypothesis that influences academician intention towards accepting MOOCs. This study will be used a mixed-method approach to gather information. The Quantitative approach will be used to obtain the data collection for identifying the effects of independent and moderating variables on the dependent variable. SPSS and PLS-SEM 3 statistical tools will be used for data interpretation and analysis. The qualitative semi-structured approach will be used to gather more information about the area of the research survey by conducting interviews with MOOC administrators/developers, explanatory-sequencing approach should be used for more confirmation to validate and reliable the survey data collected. NVivo 12 will be used to analyze the unstructured text, audio, and video data; for interviews, focus groups, and journal articles. Outcome – In this research, MOOC platform has been intended to study and identify the effect of teaching quality of academicians towards MOOCs and their acceptance. The application of HEIs and MOOCs will prove to be the most promising integration for quality education in the year to come under one umbrella. Therefore, a unified MOOC can be recommended in the reflection of research investigations for successfully implementing MOOCs in Pakistan's higher education institutions.