“…In spite of the use of vignettes in surveys, such as in the health area (CHRISTEN, HILTON et al, 2016, OREMUS, XIE, GAEBEL, 2016, SILVA et al, 2015, WINSOR, MCLEAN, 2016, in Sociology (CHRISTEN et al, 2016;GANONG;JAMISON;Chapman, 2015) and empirical research in marketing (COVA; PARANQUE, 2016;ZHANG;SIMON, 2016), the recommendations for its establishment are limited in the literature (WASON; POLONSKY; HYMAN, 2002). Thus, this study aims to review and describe criteria presented in the literature for robust textualization of vignettes.…”