Development of Business Management and Marketing of Handy Crafts Products Based on Online Marketing Partnership Strategy

Prihandoko, Prihandoko; Setyawati, Dyah Mieta; Widiyanto, Sigit

doi:10.32535/jicp.v0i0.898

Cited by 2 publications

(1 citation statement)

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“…Online sales are the strategy of many large companies & Kee et. al, 2021 and various MSMEs trying to survive (Prayitno et.el, 2020& Prihandoko et. al 2020.…”

Section: Introductionmentioning

confidence: 99%

The Meaning of Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) During The Covid-19 Pandemic

Purwanti

Fatmawati

2021

EEA

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This study aims to explore the meaning of Financial Accounting Standard for MSMEs perspective of MSMEs actors at Covid-19 pandemic. The research was conducted on MSMEs in Batu City using 4 selected MSMEs as object and informant which representing the exhibition in Dubai 2020. Data collection method by interviewing those informants and analyzed using qualitative analysis methods. The results shows that SAK EMKM is various interpretations by MSMEs actors which some usefull and not. MSMEs actors interpret that SAK EMKM as the Helper God, as antique, as increase the workload. One of the MSMEs actors considers SAK MSME to be a God of Help during the economic crisis due to the Covid-19 pandemic because increasing demand and SAK EMKM helpful for provide financial statements with SAK EMKM as qualify banks require for additional loan for business capital. The other, think that SAK EMKM as Antiques in huge loss business condition. The last, SAK EMKM is considered to increase the workload. MSME actors only think about producing and marketing their products, so financial reporting just takes more time and workload. The difference perspective was caused by level of their educational background

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“…Online sales are the strategy of many large companies & Kee et. al, 2021 and various MSMEs trying to survive (Prayitno et.el, 2020& Prihandoko et. al 2020.…”

Section: Introductionmentioning

confidence: 99%

The Meaning of Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) During The Covid-19 Pandemic

Purwanti

Fatmawati

2021

EEA

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Strategi Pengembangan Industri Kerajinan Tas Noken (Studi Kasus Pengrajin Lokal Kabupaten Mimika)

Zonggonau¹,

Rahayu²,

Maspaitella³

2021

JIE

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This study examines the strategy for developing the Noken Bag Handicraft Industry (Case Study of Local Communities in Mimika Regency) by using three indicators: capital, raw materials, and marketing. Business owners or Noken artisans at the research location are the samples of this study gathered by the census method. Data retrieval used primary data and secondary data. Primary data obtained through questionnaires, and secondary data obtained through agencies and institutions related to this research. In addition, the analytical methods and tools used are descriptive statistical analysis and SWOT analysis. The results of this study are the formulation of a strategy for developing the Noken bag craft industry includes two approaches, precisely a method based on internal-external matrix analysis and a combination of SWOT matrix strategies. First, based on the SWOT internal-external matrix, the results show that the Noken bag craft industry in cell V is said to be in a position of concentration strategy through horizontal integration. Secondly, based on the SWOT matrix, the priority strategy that the Noken bag craft industry should apply is the SO strategy, which is a strategy that uses strength to take advantage of opportunities seen through three indicators, specifically capital, raw materials, and marketing.

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Development of Business Management and Marketing of Handy Crafts Products Based on Online Marketing Partnership Strategy

Cited by 2 publications

References 0 publications

The Meaning of Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) During The Covid-19 Pandemic

The Meaning of Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) During The Covid-19 Pandemic

Strategi Pengembangan Industri Kerajinan Tas Noken (Studi Kasus Pengrajin Lokal Kabupaten Mimika)

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