Development of a Scale to Analyse the Perception of Krishi Vigyan Kendra Scientists Regarding Social media for Agricultural Development

Abstract

An attempt is made in the present study to develop a standardized scale to analyze the perception of scientists working in Krishi Vigyan Kendras (KVKs) also known as Farm Science Centers in India, regarding social media for agricultural development. The developed perception scale was found to be highly reliable and valid. The perception scale consisted of 49 statements classified under eight components. The developed perception scale was administered to 32 KVK scientists working in five districts of Kerala state during 2019-20. It was found that more than three-fourth (78.13%) of the KVK scientists were having good to better perception regarding the social media.

Effectiveness of Agricultural Information Disseminated Through Mobile Apps and Social Media

“…The acceptance of social media has increased among all sections of the society (Meera et al, 2018). Thus, various applications, tools, platforms, functions and features have been evaluated (Sandeep et al, 2022b) as such developing awareness and skill of the farmers to use ICT tools for their farming benefits is required (Parmar and Kumar, 2020;James et al, 2020). Social media has been the fastest adopted media technology in the world as it took around 38 years for radio, 13 years for television, 4 years for iPod, 3 years for internet but one year for Facebook and 9 months for twitter to reach 50 million users (Anonymous, 2012;Sandeep et al, 2022a).…”

Analysis of Farmer’s Perception and Usage of Social Media in Agriculture

“…They are mostly used to get benefit of general communication, entertainment purpose (Panda et al, 2019) and assists to connect with peers through maintaining a continuous connection with technology ( Jagadeeswari et al, 2019;Jaclyn Carbal, 2011). The acceptance of social media has increased; thus, various applications, tools, platforms, functions and features have been evaluated (Sandeep et al, 2022b) as such developing awareness and skill of the farmers to use ICT tools for their farming benefits is required (Parmar et al, 2020;James et al, 2020). Social media has been the fastest adopted media technology in the world as it took around 38 years for radio, MadhuShekar et al, 2023 13 years for television, 4 years for iPod, 3 years for internet but one year for Facebook and 9 months for twitter to reach 50 million users (Chui et al, 2012;Sandeep et al, 2022a).…”