In Industry 4.0 era two types of innovative development are receiving more attention: service innovation and industrial big data. The main outcome of the paper is a normative model design of decision-making on service innovation concerning outsourcing. This model combines both financial and non-financial criteria. The model also helps managers better understand the value engineering nature of outsourcing and offers clear and understandable normative decisionmaking model. The research, which was completed in 2017, was specifically based on questionnaire survey which was performed among mid-level management in the Czech and Slovak Republic. In total 89 companies were subjected to survey. This survey was complemented by contextual interviews with selected maintenance managers. The research confirmed the firms were not experienced enough to predict the future role of outsourcing matching organizational changes in Industry 4.0 environment. The literature review proved, that not similar model hasn´t been presented yet. The model was practically verified on the pattern of mid-sized company. Based on research outcomes the examination of maintenance outsourcing was conducted in production, service and trading sector. Statistical significance of differences in the perception of outsourcing was tested by calculation of χ-squared test.