Development of a Research Instrument for Evaluating the Visitor Outcomes of Face-to-Face Interpretation

Influencing secondary school STUDENTS’ conservation behavior intention through an interpretive education program on the malayan tapir

“…The beliefs identified were utilized to develop an interpretive education program and a quantitative self-reported questionnaire to determine the effectiveness of the non-interpretive and interpretive education program in influencing secondary school students' intention to be involved as an organizer of the Malayan tapir education program at school. Students' beliefs on the important elements that made a program enjoyable, relevant, thought-provoking and emotionally stimulating and that influenced their desire to participate and share with friends were also sought based on the adaptation of the research instrument developed by Weiler and Ham (2010).…”

Enhancing Visitor Experiences Using Thematic Interpretation in Park Guiding Service in Sarawak National Parks

“…The study adopted a well-designed with a high levels of reliability and validity set of indicators and survey instrument developed, tested and refined by Weiler and Ham [21,22] used to evaluate the outcomes of face-to-face interpretation across a range of naturebased visitor setting and experience. The questionnaire was administered to selected park guides' visitors of 18 years and above at Bako National Park, Sarawak, East Malaysia at the end of each guided tours, delivered by purposively sampled park guides.…”

“…The questionnaire measured on a 7-bipolar numerical scale was organised into the following ten indicators or competencies (see Table I) : Table 1. Nature Interpretation Indicators (adopted from [21,22] …”

“…The reliability and validity of the measurement of scale was not tested for all the 10 indicators of interpretation effectiveness evaluation as the same measurement was adopted from a well-designed, tested and refined survey instrument developed by Weiler and Ham [22]. The evaluation of effectiveness of interpretive guided tours based on ten indicators were analyzed using descriptive statistic and correlation analysis at one percent significant level (Į = 0.01).…”

“…The main way the guides can enhance visitors' experiences is to influence how much those people think, what they think about, and how they feel about it through interpretation and this can be measured using the four sub-indicators of the positive global evaluation of interpretation of the site [22] related to the level of enjoyment, quality of guided tours, level of satisfaction, level of interestingnesss of guided tours (Table 2). From the descriptive statistic analysis, all the four subindicators indicated that the mean scores of the sub-indicators of the global evaluation of interpretation effectiveness were in the range of 6.52 to 6.61 of a 7-bipolar numerical scales.…”