Development of a Regional Extension Nursery Publication

Abstract

<jats:p>Funding reductions have left many Extension field and specialist positions unfilled when they are vacated. In New England, severe economic downturns have made this situation acute and have forced Extension programs to find innovative and more efficient ways of delivering information to clientele groups. The nursery and landscape industries comprise a major agricultural sector in New England whose needs must be met to maintain agriculture in the region. <jats:italic>Yankee Nursery Quarterly</jats:italic> was developed as a regional effort to draw upon nursery and related expertise from the six New England states. <jats:italic>Yankee Nursery Quarterly</jats:italic> provides information in the areas of nursery and Christmas tree production, landscaping, arboriculture, garden center operation and turfgrass four times annually. The publication format deviates from the standard 8 ½″ by 11″ size and uses 2 color printing, a four-column layout and black and white photography to provide a recognizable, informative and visually appealing product.</jats:p>