Development of a Customer Information Database System

Abstract

Organizations need to keep customer data safe and secure to run their everyday activities more credibly, promptly, and effectively. They need to use, and hence invest in customer database software to achieve these basic goals. Using well-designed software also allows them to increase operational efficiency of business. In this chapter, the authors discuss development of a customer inquiry database system for use by small businesses. The proposed database system is to help them store customer information, inquiries, and company product information too. The authors have used state-of-the-art software development technology to design and develop user interfaces (UI) for building business intelligence (BI) capability using this system. This chapter provides a holistic view of building a customer inquiry database system. The approach of an integrated view of customer inquiry system is different and offers more than the partial view of the existing literature or database system books on this issue.

Marketing Information and Marketing Intelligence

“…Companies collect information about their customers and sometimes, companies have too much of information available about customers (Akhter, Rahman, & Ullah, 2019). Companies try to capture information about customers at every possible customer touch point.…”

Roles of Customer Databases and Database Marketing in Customer Relationship Management

“…For this, a customer database may contain a lot of information about customers. These may include the past purchases of customers, demographics (age, income, family members, birthdays), psychographics (activities, interests, and opinions), mediagraphics (preferred media), and other useful information (Akhter, Rahman, & Ullah, 2019).…”