Hayflick 2007a). This declaration was their rebuttal to a much earlier paper by the Nobel Laureate Peter Medawar that ageing was the last unsolved problem in biology (Medawar 1952). Both Holliday and Hayflick had based their proclamations on the assumption that, by the end of the twentieth century, a detailed description of the ageing phenotype at all levels of the biological organization was already achieved, possible molecular-genetic processes of longevity assurance were understood, and that explanations for the evolution of ageing and longevity were generally accepted.Since then, a tsunami of ageing interventional research publications and associated industry news has been dominating the biogerontological scene, often with naïve extrapolations, overhyped claims and empty promises. Several biogerontologists, demographers and ethicists have repeatedly drawn the attention of scientists and the general public to the pros and cons, hype and reality, fact and fiction of the socalled "anti-ageing" industry (