Development of a classification framework for technology based retail services: a retailers’ perspective

Wolpert, Stefan; Roth, Angela

doi:10.1080/09593969.2020.1768575

Cited by 28 publications

(24 citation statements)

References 151 publications

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“…For example, consumers are more inclined to use vending channels when they urgently need to buy a product and perceive that the price is fair (Dixit et al, 2014). In contrast to conventional retailing, vending machines represent a reverse business concept that conveys stores to shoppers (Davies, 1995) while easily delivering consumer solutions anytime and anywhere (Wolpert and Roth, 2020).…”

Section: Ijrdm 495mentioning

confidence: 99%

“…Vending channels are categorised as self-service technologies (SSTs)flexible technological solutions that allow consumers to receive quick and standardised access to a wide range of services without direct employee involvement (Meuter et al, 2000). Vending channels are retail innovations "where shoppers perform a greater portion of the work" (Inman and Nikolova, 2017, p. 8), acting as prosumers in the value co-creation process (Wolpert and Roth, 2020). Michael Kasavana, recognised by the National Automatic Merchandising Association for significant contributions in vending retailing, classified SSTs into three broad categories (vending, kiosk and web-based), and established common criteria to distinguish each category (Kasavana, 2010).…”

Section: Ijrdm 495mentioning

confidence: 99%

“…For example, the marketing mix of the vending industry is understudied because traditionally, it represents a small part of global retail sales and is dominated by small and medium-szied companies offering relatively simple products with a standardised level of customer service (Euromonitor International, 2019a). The traditional marketing automation literature also considers vending as an automated retail format for standardised items (Goeldner, 1962), in which the consumer interaction is characterised by a low level of time spending and task complexity, media simplicity and unidirectional information exchange (Wolpert and Roth, 2020). However, as part of the recent diffusion of digitalisation in retailing (Pantano and Vannucci, 2019), vending channels have also become potential providers of adaptive marketing solutions across target markets (Johnston, 2015).…”

Section: Research Hypothesesmentioning

confidence: 99%

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Marketing of vending channels: a case of French university campuses

Stoyanov

2021

IJRDM

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PurposeThis study identifies the conventional elements of the vending marketing mix and how they vary across academic segments in the context of a typical French university.Design/methodology/approachTo determine the elements of the vending marketing mix, the author conducts interviews with international industry experts and undertake 170 direct observations at various universities to verify the differences between the marketing mix proposals of dissimilar target markets.FindingsThe results reveal significant variances across all elements of the marketing mix, with distribution characteristics being the most frequently adapted element across various markets, followed by promotion- and product-related parameters, while pricing characteristics are most commonly standardised.Research limitations/implicationsVending operators should pay particular attention to marketing decisions related to the product assortment length, selection of appropriate locations, availability of smart payment options and feedback communication channels. The results reveal significant variances across all elements of the marketing mix indicating that vending operators apply strategies to reach different market segments. However, there is a high degree of standardisation within vending channels.Originality/valueThough vending channels are an important retail format, prior studies do not investigate their marketing mixes. This is the first attempt to empirically establish the conventional elements of the vending marketing mix and to measure its variation across customer segments.

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Section: Ijrdm 495mentioning

confidence: 99%

Section: Ijrdm 495mentioning

confidence: 99%

Section: Research Hypothesesmentioning

confidence: 99%

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Marketing of vending channels: a case of French university campuses

Stoyanov

2021

IJRDM

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“…However, a clear focus is required to generate actionable results. This study emphasizes the retail viewpoint of vending as a technology‐based distribution channel for consumer products (Solano et al ., 2017; Wolpert and Roth, 2020). Moreover, we narrowed the scope of the systematic review to foods and drinks that are the main products sold through vending machines in Europe (European Vending and Coffee Service Association, 2018 b ).…”

Section: Scope Of the Systematic Literature Reviewmentioning

confidence: 99%

“…Vending machines, as “a turnkey ready solution, which provides customers with products and services anytime and anywhere” (Wolpert and Roth, 2020, p. 38), have important marketing applications (Stoyanov, 2014, 2015) and play an essential role in FAFH consumption. According to the European Vending and Coffee Service Association (2020), more than 90 million food and drink items are purchased from vending machines every day, and about 295 million customers are served at least once a week.…”

Section: Introductionmentioning

confidence: 99%

The role of vending channels in marketing: A systematic review and taxonomy of studies

Stoyanov

2021

Journal of Consumer Affairs

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Although vending machines emerged centuries ago, only recently have they regained popularity. This study aims to provide a systematic review of available marketing literature on food and drink vending channels to delineate under‐researched marketing areas that require further investigation. Therefore, the abstracts of 2,409 articles were manually screened, of which 98 were retained as the most relevant for further synthesis. The author organized the existing marketing literature from a consumer point of view around three main areas (i.e., product safety management, health nutrition promotion, and stakeholders' commitment to policy measures) and three roughly equal time periods (i.e., 2000–2006, 2007–2013, and 2014–2020). The analysis identifies areas of vending wherein research is lacking: marketing trends regarding smart vending machines; consumer responses to vending experiences, especially cross‐culturally; and safety issues, which is especially pertinent with the increase in safety‐related articles since 2014 and the current COVID‐19 pandemic.

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Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail

Erdmann¹,

Mas²,

Arilla³

2021

J of Consumer Behaviour

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The increasing use of digital technology‐based retail services provides new opportunities for digital marketing. In this paper, we investigate how augmented reality (AR) technology can be leveraged as part of the firm's strategy. We explore the online purchase intention through AR smart glasses (ARSG), considering consumers' value assessment through a cost–benefit analysis and the influence of technical, experiential and social AR value drivers. We develop an augmented value‐based adoption model addressing four main objectives: (1) Evaluate the effect of the perceived value of ARSG, (2) Evaluate the effect of immersion (experiential dimension), (3) Evaluate the effect of AR devices and technical complexity (technical dimension) and (4) Evaluate the importance of subjective norms (social dimension) on the online purchase intention through AR technology. Based on an ESIC Tech Lab experiment with two types of ARSG from market leaders and AR retail apps, the study uses survey data from 253 participants. The results suggest that the technical dimension has an ambiguous effect, with tech‐complexity enhancing directly the perceived value of ARSG for online purchase while reducing the net value of consumers' economic cost–benefit analysis. We find strong evidence that the experiential and social AR dimensions (in the form of immersion and subjective norm) have a significant positive influence on consumers' purchase intention online, which are better predictors than the pure economic cost–benefit assessment (through usefulness and difficulty). Furthermore, the technical innovativeness of consumers is found to increase directly the online purchase intention through ARSG.

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Development of a classification framework for technology based retail services: a retailers’ perspective

Cited by 28 publications

References 151 publications

Marketing of vending channels: a case of French university campuses

Marketing of vending channels: a case of French university campuses

The role of vending channels in marketing: A systematic review and taxonomy of studies

Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail

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