Development Communication Approaches in an International
                    Perspective

Servaes, Jan; Malikhao, Patchanee

doi:10.4135/9788132108474.n8

Cited by 51 publications

(48 citation statements)

References 27 publications

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“…The internet and emergence of web 2.0 has changed the traditional distribution and consumption flows (Area-Moreira; Ribero-Pessoa, 2012). The digital revolution has motivated the rise of "participative communication" (Servaes, 1996;Servaes;Malikhao, 2005), encouraging citizens to monitor political elites and to play an active role in the decision-making process.…”

Section: Introductionmentioning

confidence: 99%

Civic participation and interactive documentaries: a contribution to the open government model

Selva¹,

Escolar²

2016

EPI

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Laura Cortés-Selva is professor of media studies at the Catholic University of Murcia, Spain. She holds bachelors' degrees in media studies from the University of Navarra and cinematography from the University of Barcelona, and has a cum laude international PhD (2012). She has published several papers and book chapters about her main academic interests: visual style, cinematography, documentaries, and methodology. She has also been part of several research projects as well as an invited lecturer in various international universities. She has developed several professional projects as director, director of photography, and producer in short movies, documentaries, music videos, and commercials. AbstractThis research introduces the marriage between interactive documentaries (i-docs) and politics as an opportunity to motivate new civic participation and expression in the political sphere. The main objective of this study is to identify the different degrees of civic participation that i-docs permit and to setup a classification according to these levels of engagement. In order to achieve the main objective, this research has analyzed a group of documentaries using a mixture of Gaudenzi, Gifreu-Castells, and Nash methodology. The results show that it is possible to find a parallel between the closed mode and the Orwellian model; the semi-closed mode and the Tokenism model; the semi-opened mode and the playful model; and between the opened mode and the Athenian model. However, only the opened mode, used in the Global lives documentary, offers a real experience that symbolizes the purest representation of an open government system. KeywordsParticipation; Documentaries; I-docs; Webdocs; Interactive documentaries; Open government; Civic engagement; Politics. ResumenEsta investigación presenta el maridaje entre i-docs y la política como una oportunidad para motivar la participación ciudadana en la esfera política. El principal objetivo de este estudio es identificar los grados de participación ciudadana que permiten los i-docs y establecer una clasificación según esos niveles de implicación cívica. Para ello, esta investigación ha analizado un conjunto de documentales utilizando la metodología propuesta por Gaudenzi, Gifreu-Castells y Nash. Los resultados muestran que existe un paralelismo entre el modelo cerrado y el paradigma orwelliano; el modelo semi-cerrado y el paradigma de la cortina de humo o Tokenism; el modelo semi-abierto y el paradigma solaz y entre el modelo abierto y el paradigma ateniense. Sin embargo, sólo el modelo abierto, como ocurre en el documental Global lives, ofrece una experiencia real que simboliza la más pura representación de la filosofía del gobierno abierto u open government.

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Section: Introductionmentioning

confidence: 99%

Civic participation and interactive documentaries: a contribution to the open government model

Selva¹,

Escolar²

2016

EPI

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“…Indeed, the popular view of community radio as public sphere emerged from relatively recent innovations in development communications in which advocates have argued for the adoption of a participatory paradigm for media development projects in poorer countries and communities (Ascroft & Masilela, 1994;Melkote, 2002;Servaes & Malikhao, 2008). From this perspective, community radio outlets are issue-based organizations devoted to counteracting existing distribution of power by facilitating coalitions among other issue-based organizations and providing citizens a platform for airing their views.…”

Section: The Public Sphere and Community Radiomentioning

confidence: 99%

The perception of community radio as public sphere and its potential impact on political action: lessons from Tanzania

Bello¹,

Wilkinson²

2017

J. Dev and Commun Stud

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“…Thus, modernisation paradigm was considered to have failed as it never attained what it pretended to achieve (Servaes & Malikhao, 2008;). Chambers (1997), for instance, argues that things got worse as large numbers of people in most of the developing countries experienced a significant decline in their living standards.…”

Section: Modernisation Paradigmmentioning

confidence: 99%

“…Originally developed in Latin America, dependency analysis was informed by Marxist and critical theories in that the problems of the developing countries reflected the general dynamics of capitalist development (Waisbord, 2001, Servaes & Malikhao, 2008. Later, development problems responded to the unequal distribution of resources created by the global expansion of Western capitalism (Servaes, 1999;Waisbord, 2001).…”

Section: Dependency Paradigmmentioning

confidence: 99%

“…This has severely affected the smallholder farmers in their quest for food security endeavours. Despite its focus to modernise societies in developing countries and promote their economic development, the dominant paradigm was unable to deliver up to the expectations.Later, scholars questioned the significance of the dominant paradigm in international development.Thus, modernisation paradigm was considered to have failed as it never attained what it pretended to achieve (Servaes & Malikhao, 2008;. Chambers (1997), for instance, argues that things got worse as large numbers of people in most of the developing countries experienced a significant decline in their living standards.…”

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Folk media forms and their potential for food security communication in eastern Tigray, Ethiopia

Kahssay¹

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This study examines the potential of folk media forms for food security communication in chronically food insecure areas in eastern Tigray, rural Ethiopia. Ethiopia has been reported as one of the most food insecure countries in the Sub-Saharan region despite the Ethiopian government has introduced diverse strategies to tackle rural food insecurity. It seems, however, that the communication approaches applied to take these strategies to rural communities have not been effective in alleviating food insecurity. Hence, the main questions of this study are: what is the potential of folk media forms for food security communication? Can these communication forms connect rural people to the food security programs in eastern Tigray? Specifically, this study analysed the current food security communication strategies in eastern Tigray, the role of folk media forms in contemporary society in eastern Tigray and their potential for food security communication. It also explored the opportunities and challenges to integrating folk media forms into food security communication strategies. The multiplicity paradigm of development was used as a lens for this study. This paradigm focuses on the cultural and social multiplicity perspectives emphasising on endogenous development and self-reliance of the people.Methodologically, this study employed an ethnographic research approach. Individual in-depth interviews, focus group discussions, participant observation, and document reviews were used to collect data. To validate results from different data collection techniques, data analysis was made using methodological triangulation. The findings of the study show that there are no explicitly designed rural food security communication strategies in eastern Tigray but food security messages are communicated through frequent public meetings organised by the government representatives or development agents. Respondents indicated that public meetings are dominated by the views and interests of government officials and development agents that limited people's roles to participate in the strategy design and implementation of the food security programs. Therefore, despite frequent public meetings to communicate food security messages, meetings became unproductive to convey food security messages. Firstly, public meetings employ predominantly a top-down communication approach, which limits people's participation in the decision-making processes. Secondly, food security messages through public meetings are not communicated in the languages of the people (especially to the Irob people whom a number of them do not comprehend Tigrigna, the office working language). Thirdly, referring to the urgency of most of the government programs, three to five programs are addressed in a single meeting session that affects peoples' choices of what to prioritise out of all the topics addressed in a single meeting session.iii Both rural people and development agents expressed their conviction about the appropriateness of folk media forms to convey food sec...

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Development Communication Approaches in an International Perspective

Cited by 51 publications

References 27 publications

Civic participation and interactive documentaries: a contribution to the open government model

Civic participation and interactive documentaries: a contribution to the open government model

The perception of community radio as public sphere and its potential impact on political action: lessons from Tanzania

Folk media forms and their potential for food security communication in eastern Tigray, Ethiopia

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