Development and validation of an instrument to measure online retailing ethics

Agag, Gomaa; El‐Masry, Ahmed; Alharbi, Nawaf; Almamy, Ahmed Saiedalameen M.

doi:10.1108/intr-09-2015-0272

Cited by 46 publications

(69 citation statements)

References 108 publications

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“…These especially concern "an attempt to deal with consumers in a secure, confidential, fair and honest manner that ultimately protects consumer's interests" (Roman 2007, p. 134). Researchers have concluded that ethical perceptions of the consumers' in online environment are a multidimensional construct consisting of various dimensions-such as privacy, security, fulfillment/reliability and non-deception (e.g., Roman 2007), service recovery (Agag 2016;Cheng et al 2014) and shared value (e.g., Agag 2016). However, to the best knowledge of the authors of this study, no research has examined consumers' ethical perceptions in the context of SEPs.…”

Section: Introductionmentioning

confidence: 86%

“…This model should include the embedded role of consumer participation and the co-creation of value on online platforms. Previous e-commerce research recognizes both antecedents to ethical perceptions, such as consumers' Internet expertise (Roman and Cuestas 2008) and the consequences of ethical perceptions such as relationship quality (Agag 2019), word-of-mouth (Roman and Cuestas 2008), satisfaction, and repurchase intention (Agag et al 2016). However, these studies do not help to understand how ethical perceptions relate to consumer participation and their value co-creation intentions on SEPs.…”

Section: Introductionmentioning

confidence: 99%

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The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

et al. 2019

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Consumers' participation on sharing economy platforms is crucial for the success of the products, services, and companies on those platforms. The participation of consumers enables companies to not only exist, but also to create value for consumers. The sharing economy has witnessed enormous growth in recent years and consumers' concerns regarding the ethics surrounding these platforms have also risen considerably. The vast majority of the previous research on this topic is either conceptual and focused on organizational aspects, or only discusses privacy and security issues, thus providing a very limited scope of discussion. Therefore, drawing on the marketing and business ethics literature, the present study takes into account a multidimensional view of ethical issues surrounding consumers' participation on sharing economy platforms. Findings reveal that privacy, security, shared value, fulfillment/reliability and service recovery are the strongest determinants of consumers' ethical perceptions. These aspects strongly predict the consumers' value co-creation intentions. Consumers' participation also predicts their intention to engage in co-creating value, but this effect is stronger with the mediating role of the consumer's ethical perceptions. The theoretical and managerial implications are also discussed.

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Section: Introductionmentioning

confidence: 86%

Section: Introductionmentioning

confidence: 99%

The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

et al. 2019

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“…In fact, in an electronic market environment, buyers and suppliers come together in a market space and exchange information related to price, product specifications, terms of trade, and a dynamic price-making mechanism facilitates transactions between the firms (Kaplan and Sawhney 2000). Palmatier et al (2006), Morgan and Hunt (1994), and Agag and ElMasry (2016b) and Agag et al (2016) used communication as an antecedent of trust and commitment. One factor that distinguishes firms that merely possess information from those that use information is the level of trust users have in producers of information Lancastre and Lages (2006).…”

Section: Communication and Relationship Qualitymentioning

confidence: 99%

E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

Agag

2017

J Bus Ethics

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The theoretical understanding of e-commerce has received much attention over the years; however, relatively little focus has been directed towards e-commerce ethics, especially the SMEs B2B e-ecommerce aspect. Therefore, the purpose of this paper is to develop and empirically test a framework that explains the impact of SMEs B2B e-commerce ethics on buyer repurchase intentions and loyalty. Using SEM to analyse the data collected from a sample of SME e-commerce firms in Egypt, the results indicate that buyers' perceptions of supplier ethics construct is composed of six dimensions (security, non-deception, fulfilment/reliability, service recovery, shared value, and communication) and strongly predictive of online buyer repurchase intentions and loyalty. Furthermore, our results also show that reliability/fulfilment and non-deception are the most effective relationship-building dimensions. In addition, relationship quality has a positive effect on buyer repurchase intentions and loyalty. The results offer important implications for B2B e-commerce and are likely to stimulate further research in the area of relationship marketing.

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“…Online shoppers are most concerned about the privacy and security of their personal and financial information (Devaraj et al, 2002;Liu & Arnett, 2000;Wolfinbarger & Gilly, 2003). The security and privacy dimension of e-retail service quality includes the security of customer credit/debit card details and protection of personal information that a customer needs to share to complete his/her online purchasing (Agag, El-Masry, Alharbi, & Ahmed Almamy, 2016;Wolfinbarger & Gilly, 2003). Security and privacy are regarded as one of the key criteria on which a consumer assesses the trustworthiness of an online organisation (Aiken & Bousch, 2006;Hoffman, Novak, & Peralta, 1999).…”

Section: Electronic Service Qualitymentioning

confidence: 99%

Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model

Butt¹,

Yu²,

Mohd‐Any³

et al. 2018

AAMJ

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The purpose of this study is to test and compare multiple conceptual models that examine the relationships among electronic retail (e-retail) service quality, trust, satisfaction, and consumer-based e-retail brand equity. A quantitative survey was conducted among Chinese online shoppers. The survey used established scales to measure constructs in the proposed models. Structural equation modelling (SEM) procedure was applied to test alternate models. The results confirmed that web design and customer service positively influence satisfaction, while fulfilment and security dimension of e-retail quality influence consumer trust. Both trust and satisfaction were found to be significant influencers of consumer-based e-retail brand equity. E-retailers can use this model to measure, monitor, and improve their consumer's perceptions towards their brand. This study contributes to Muhammad Mohsin Butt et al. 70 the existing literature that deals with antecedents of online consumer-based retail brand equity. It adds value by proposing and testing multiple models of online consumer-based brand equity which is rare in e-brand equity research.

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Development and validation of an instrument to measure online retailing ethics

Cited by 46 publications

References 108 publications

The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model

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