Development and Validation of a Scale for Measuring Motivations to Use Facebook: Results of Second-Order Confirmatory Factor Analysis

Abstract

This study is aimed at investigating the motivational needs of Pakistani Facebook users and intended to develop a scale to measure motivation to use Facebook among Pakistani users. Opting uses and gratifications theory and reviewing the relevant literature, the researchers developed a scale comprised of six motivations. A cross-sectional survey was conducted with the university students, and 1245 university students participated in this study. The results of first- and second-order confirmatory analyses indicate that the scale was reliable and had construct validity as well. This scale confirmed six motivations as motivational needs of Pakistani Facebook users. This scale covers both social and personal needs. The findings of this study confirm that Facebook users utilize Facebook for various purposes.