Development and validation of a COVID-19 vaccine hesitancy scale for adults in the United States

Hrin, Matthew L.; Emmerich, Veronica K.; Ip, Edward H.; Feldman, Steven R.

doi:10.1016/j.vaccine.2022.08.062

Cited by 6 publications

(2 citation statements)

References 14 publications

(16 reference statements)

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“…COVID-19 anti-vaccination attitudes were measured using the validated generalized vaccine hesitancy scale (Shapiro et al , 2018). This measure contained dimensions that encompassed misperceptions of rushed vaccine development, inadequate testing and risk of taking the vaccines that were salient during the COVID-19 pandemic (Hrin et al , 2022; Thaker, 2021). Nine items were adopted to capture COVID-19 anti-vaccination attitudes.…”

Section: Methodsmentioning

confidence: 99%

Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic

Duong,

Yachin,

Massey

2023

JSOCM

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Purpose Campaigns to promote the COVID-19 vaccination messages to vaccine-hesitant consumers in the late stages of the pandemic are often met with resistance. This study aims to explore a way to leverage positive emotions induced from entertainment media consumption to promote vaccination messages to this audience group. Design/methodology/approach An online experiment was conducted with vaccine-hesitant consumers (N = 409). Participants viewed personally relevant entertainment music videos or mundane videos and vaccinated messages embedded in user-generated comments. Findings Data revealed that feelings of inspiration and nostalgia induced from entertainment media consumption increased vaccination intentions via increased risk perceptions and reduced anti-vaccination attitudes. Practical implications Social marketers should consider leveraging the combined effect of entertainment media-induced positive emotions and user-generated comments to motivate behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic. Originality/value The present study adds to social marketing literature by showing mechanisms that positive emotions induced from entertainment social media consumption might lead to health behavioral change.

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Section: Methodsmentioning

confidence: 99%

Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic

Duong,

Yachin,

Massey

2023

JSOCM

View full text Add to dashboard Cite

show abstract

“…Researchers have developed several measurement scales to understand better and address COVID-19 vaccine hesitancy [ 1 , 2 ]. Of these measurement scales, the Oxford COVID-19 Vaccine Hesitancy Scale [ 3 ] was the most widely cited by research communities [ 4 , 5 ].…”

Section: Introductionmentioning

confidence: 99%

Dataset on a reliability generalization meta-analysis of the Oxford COVID-19 vaccine hesitancy scale

Kura,

Abubakar

2024

Data in Brief

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Development and validation of a multi-dimensional COVID-19 vaccine hesitancy questionnaire

et al. 2023

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Development and validation of a COVID-19 vaccine hesitancy scale for adults in the United States

Cited by 6 publications

References 14 publications

Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic

Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic

Dataset on a reliability generalization meta-analysis of the Oxford COVID-19 vaccine hesitancy scale

Development and validation of a multi-dimensional COVID-19 vaccine hesitancy questionnaire

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