Development and Implementation of A Multidimensional MBA Program Assessment Day

Abstract

This study provides an overview of a unique and innovative assessment approach: a one-day series of events to capture assurance of learning data across multiple program learning goals/objectives. The MBA Assessment Day discussed here included a group presentation (assessment of oral communication), a case twist analysis assessment of analytical/critical thinking and problem solving, global awareness, and written communication, a quiz show assessment of general business competence, and a teamwork questionnaire. The MBA Assessment Day provided faculty with a training experience to efficiently focus preparations for both undergraduate and MBA program assessment as the college of business progresses toward AACSB accreditation. Additionally, intensive involvement gave faculty members ownership of the process. The assurance of learning process and its relationship to AACSB learning standards are outlined in detail, along with the development of the MBA Assessment Day. A discussion and analysis of results leads to specific guidance and recommendations for future MBA Assessment Days.