Developing wine trails as a tourist attraction in Israel

Abstract

The objective of this paper is to suggest marketing strategies for the development of wine trails in Israel as tourist attractions. Both inbound and domestic tourists were surveyed as to their motives for visiting wineries and their experiences from those visits. The expectations of tourists with regard to the wine trail experience were compared with the beliefs of winery operators. The findings showed that there was a high degree of understanding of tourist needs among the winery operators. Nevertheless, augmentation of the winery experience is necessary if wine trail tourism is to further develop.

A Heritage Interpretation-Based Itinerary to Enhance Tourist Use of Traditional Rural Buildings

“…These factors have an impact on the duration of the stay as it emerges from studies on the length of stay of travelers [22]. Examples of visitors' profiles can be found in several studies on wine tourism where the general characteristics of potential tourists, which included demographic data and behavioral attitudes on the purchase of products, were investigated [23].…”

“…In this context, over the years, food and beverages have become the most important components of the tourist experience [24]. By promoting local products, food and tourism represent a significant opportunity for rural diversification [23][24][25] and, therefore, can contribute to achieving one of the objectives of multifunctional agriculture: the socio-economic development of rural areas [26]. (6) TRBs connections through the HII.…”

“…It is widely demonstrated that the combination of the theme chosen for the itinerary with other issues may determine the involvement of those visitors that are not strictly interested in the subject matter of the route [1,23].…”

Wine tourism: a review of the Chilean case

“…Wine tourism is an important form of rural tourism that provides opportunities for horizontal and vertical linkages within the rural tourism environment (Jaffe and Pasternak, 2004).…”

“…Wine tourism is a significant tourist attraction in a number of major wine producing countries like the USA, Australia, France and Italy, which include wine tourism as part of an overall tourist strategy (Jaffe and Pasternak, 2004). The number of tourists in these destinations is quite large: Napa Valley in the USA receives more than 19 million visitors per year (Thach et al, 2007) and Australia more than 5 million visitors (Tourism Australia, 2005).…”