“…have aimed to capture the set of roles and behaviours present in online communities: captain, pillar, moderator and mediator [16], [17], celebrity [18], popular initiator, popular participant and joining conversationalist (who have medium initiation and participation) [19], lurker (consume but not contribute) [16]- [18], and content consumer [20], grunt and taciturn [19] (contribute with low intensity). Although there is no standard subset of roles and associated behaviours across communities, there is a clear tendency in the literature to use certain behaviours like: popularity, engagement, contribution, initiation and focus.…”