Abstract:Looks at globalization in its broadest terms and in particular the
author′s experiences with Electrolux as it faced the challenge of moving
into the twenty‐first century. Examines in detail the company′s
progress, through acquisitions, from the 1960s to the present day. Shows
that the executive programme for middle managers aged 33‐43, is coming
to fruition in many ways. The programme is multinational and
multicultural. Electrolux intends to go on with the programme for the
forseeable future, following its suc… Show more
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