Developing strategies to commercialise biofortified crops and foods

Abstract

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with governments, businesses and civil society, we aim to transform food systems so that they deliver more nutritious food for all people, especially the most vulnerable. ABOUT HARVESTPLUSHarvestPlus is a CGIAR research programme which aims to improve nutrition and public health by developing and promoting biofortified food crops that are enriched with nutrients. Founded in 2003 and hosted by the International Food Policy Research Institute in Washington, DC, HarvestPlus provides global leadership on biofortification evidence, technology, and policy.

A review of the aggregation models for biofortified crops value chains used in the commercialisation of biofortified crops programme: strategic insights for commercialisation

“…and aimed to reach at least 190 million consumers with biofortified foods by 2022 through commercial pathways (15). Commercialisation strategies were developed for each of the country-crop combinations at the inception phase of the programme (2019) based on insights from literature reviews and third-party led commercial landscape assessments and were adapted throughout the implementation period (2020-2022) (16,17). The theory of change proposed to achieve this impact was through (1) increased participation and capacity of value chain actors in the production, processing, and marketing of biofortified seeds, produce, and food products; and (2) ensuring market penetration through integration in the markets.…”