Developing Security Assessment Models in Web2 Mobile Environments

Abstract

Abstract. The purpose of this study is to develop and present security assessment models to manage the quality of Web² mobile environments. Web² is an evolved concept of web from Web 1.0 and Web 2.0 which means, diverse services and technologies including Real-time service, Social Network Services, Augmented Reality technology and Location Based Service are realized in mobile environment. However, compared to Web 1.0 and Web 2.0, few studies have been conducted for the security issues of Web² mobile environment. To be prepared for such issues, this paper reviews the characteristics of security in Web² mobile environments and present security assessment models in perspectives of Sensor-generated threats and Usergenerated threats. This study is significant in that it presents the directionality of the security issues to be discussed later in Web² mobile environments. This study will have implications for businesses and researchers preparing Web² mobile services and marketing.Keywords: Web² Mobile Environment, Security Assessment, Sensor-generated Threats, User-generated Threats IntroductionRecently, the development of mobile network infrastructures, mobile communication technologies, and terminal technologies; the advent of diverse applications; and the activation of application markets have led the global increases in the supply and use of smart phones. That is, with the evolution of mobile Internet networks such as WiFi and 3G that enable users to freely access and use the Internet anytime and anywhere; the upgrading of the performance of smart phones into all-in-one devices that enable document works and support replays of diverse multimedia; the advent of diverse applications that satisfy users' needs; the development of an operating system (OS) that supports the applications; and the activation of application markets where those applications can be bought and sold, smart phones are providing new opportunities for businesses and revenue creation in the saturated mobile market, where it has become difficult to create revenues with voice services [1]. However, diverse factors

Strategic Framework for Web2 Mobile Marketing

“…The increased amount of data has served as a catalyst for the development web applications. After the exponential expansion of Web 2.0, the term Web² appeared [13].…”

“…With this smart phone technology, users can easily obtains useful information on their surroundings in real time and can manage their personal connections [14]. Also, their participation becomes more active due to Web² technology [13]. Applications using Social Network Service (SNS), Augmented Reality (AR), and Location-Based Service (LBS) rely on a significant amount of real-time response, interest, and management data.…”

“…For example, the Sekai Camera application of iPhone, information known as "air tags" is used to present letter information with photos of buildings, streets and objects. Through AR, SNS, and LBS, it has become possible to share information by exchanging contents and services in real time [13].…”