Developing public’s information transmitting behavior (ITB) model in public relations: A cross-national study

Moon, Bitt Beach; Rhee, Yunna; Yang, Sung‐Un

doi:10.1080/1062726x.2015.1107482

Cited by 16 publications

(3 citation statements)

References 39 publications

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“…In the proactive coping process, individuals gather/seek information actively, reject a source of information actively as a result of developing an information preference (forefending), and forward information without being prompted or asked (forwarding: Kim & Grunig, 2011). Proactive communicative actions can be described as not only active but also motivated or self-propelled behaviors (Moon et al, 2016). On the contrary, in reactive information processing, individuals receive information passively (attend), delay active rejection of information because of a tendency to accept (permit), and share information about the issue only when asked (share: Kim & Grunig, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

“Click First!”: The Effects of Instant Activism Via a Hoax on Social Media

Park

Rim²

2020

Social Media + Society

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To facilitate the immediate effects of social media activism, some activists adopt a deceptive strategy, swaying lay individuals’ perceptions and manipulating their behavior despite ethical considerations. This study identified instant activism, which targets lay individuals’ effortless supportive actions (e.g., clicking) on social media and examined its effects in the context of GMO (genetically modified organisms) labeling issues in the United States. Grounded in the situational theory of problem solving, this study investigated who engages in instant activism and what their behavioral consequences are. Results of an online survey ( n = 483) suggested that (a) individuals with a low level of issue knowledge but a high level of issue involvement tend to believe a social media hoax and (b) belief in the hoax leads individuals to engage in active communicative activities that involve problem solving and behavioral changes when mediated by situational motivation. Theoretical and practical implications were discussed.

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Section: Literature Reviewmentioning

confidence: 99%

“Click First!”: The Effects of Instant Activism Via a Hoax on Social Media

Park

Rim²

2020

Social Media + Society

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“…When consumers believe that the company has broken its promise, breached their trust, and violated their relationship norms, an elevated sense of betrayal will emerge, especially for committed consumers (Mattila, 2004). Relatedly, negative WOM represents negative informal communication among consumers regarding evaluations of a company and/or its products and services (Moon et al, 2016). “Organizations value word-of-mouth because of the benefits associated with positive word-of-mouth and the harm inflicted by negative word-of-mouth” (Coombs & Holladay, 2008, p. 253).…”

Section: Literature Reviewmentioning

confidence: 99%

The Price of Good Friendships: Examining the Roles of Relationship Norms and Perceived Controllability in Service Failure Encounters

Tao

2020

International Journal of Business Communication

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Despite companies’ efforts to cultivate positive relationships with their consumers, negative relational episodes such as customer service failures are inevitable. This study examines how perceived controllability of a service failure determines responses from consumers who have previously formed quality relationships with the company. Specifically, it distinguishes two types of quality relationships: communal and exchange relationships. It investigates how these two types of relationships interact with different levels of perceived service failure controllability, and collectively influence consumers’ emotional, cognitive, and behavioral responses (i.e., anger, perceived betrayal, and negative WOM intention) to the failure encounters. Results of an online experiment ( N = 140) show that consumers experience a greater level of anger and perceived betrayal when they consider the service failure as highly controllable (vs. uncontrollable) by the company. More important, this effect pattern only occurs when prior company-consumer relationships are communal rather than exchange. The results of this study enrich our body of knowledge on the role of company-consumer relationships in service failure encounters and provide useful guidelines for company-consumer relationship development and service failure management and recovery.

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“…Information seeking, as an attentive and active type of public communication behavior (Moon, Rhee, & Yang, 2016), refers to "planned scanning of the environment for messages about a specified topic" (Clarke & Kline, 1974, p. 233). Some researchers have operationalized health crisis information seeking at the cognitive and affective levels, focusing on perceived channel importance for seeking health crisis information (Avery, 2010) and interest in obtaining health crisis information (Spence, Lachlan, Edwards, & Edwards, 2016).…”

Section: Crisis Information Seeking Behaviormentioning

confidence: 99%

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2019

JICRCR

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Risk and crisis communication are growing areas of scholarship ripe for multidisciplinary contributions. In this essay, the Volume 2 editor re ects on the primary purpose of the Journal of International Crisis and Risk Communication Research and the areas of scholarship the journal promotes. The editor o ers advice for researchers and professionals interested in publishing in the journal. Additionally, the editor calls for the community to continue to submit their best research and to support the development of the next generation of risk and crisis communication scholars.

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Developing public’s information transmitting behavior (ITB) model in public relations: A cross-national study

Cited by 16 publications

References 39 publications

“Click First!”: The Effects of Instant Activism Via a Hoax on Social Media

“Click First!”: The Effects of Instant Activism Via a Hoax on Social Media

The Price of Good Friendships: Examining the Roles of Relationship Norms and Perceived Controllability in Service Failure Encounters

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