Developing personas &amp; use cases with user survey data: A study on the millennials’ media usage

Lee, Mingyu; Kwahk, Jiyoung; Han, Sung H.; Jeong, Dawoon; Park, Kyudong; Oh, Seokmin; Chae, Gunho

doi:10.1016/j.jretconser.2020.102051

Cited by 28 publications

(12 citation statements)

References 34 publications

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“…Millennial consumers were chosen for three different reasons. The first was related to their attitudes towards using online media such as photos and videos (Lee et al. , 2020) and technological tools.…”

Section: Methodsmentioning

confidence: 99%

“…Millennial consumers were chosen for three different reasons. The first was related to their attitudes towards using online media such as photos and videos (Lee et al, 2020) and technological tools. The second reason was related to their role as the most influential generation of the current age (Lantos, 2014).…”

Section: Covid-19 Accelerates Millennials Ar Adoptionmentioning

confidence: 99%

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How the COVID-19 pandemic may accelerate millennials’ adoption of augmented reality

Caboni

Pizzichini

2022

IJRDM

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PurposeAugmented reality (AR) technology currently plays a central role in the retail sector, rapidly changing consumers’ behaviours and retailers’ strategies. The purpose of this paper is to identify the behavioural changes that have occurred due to the coronavirus disease 2019 (COVID-19) pandemic in the retail sector, and how AR technology can be used as a valid and useful response to these new consumer habits.Design/methodology/approachExploratory research was conducted to determine how AR has helped people shop differently than they did before the coronavirus disease 2019 (COVID-19) pandemic by evaluating two retail-sector AR applications (apps). In-depth interviews were conducted and assessed using thematic analysis.FindingsThis paper identifies a new paradigm involving COVID-19 and AR by identifying several factors that are related to the rapid spread of COVID-19 and have modified consumers’ shopping habits. Additionally, it shows how interactive technologies, such as AR, are useful tools that can be employed to overcome retailing crises driven by external environmental factors, such as COVID-19, and enhance shopping experiences.Originality/valueThis research reveals the role of AR technologies in transformed economic and social contexts. By investigating the COVID-19 pandemic and its associated consequences, i.e. isolation, quarantines and lockdowns; the fear of contracting the virus and the new needs of people to shop while social distancing, this study enriches AR research with a fourth characteristic, augmented social distance.

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Section: Methodsmentioning

confidence: 99%

Section: Covid-19 Accelerates Millennials Ar Adoptionmentioning

confidence: 99%

How the COVID-19 pandemic may accelerate millennials’ adoption of augmented reality

Caboni

Pizzichini

2022

IJRDM

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“…The persona is an example or archetype of a specific group and type of people (An et al, 2018). Information regarding the use or task the customer is trying to address, the people and information that influence his/her choices, the feelings he/she experiences, and his/her values and personality must be considered (Lee et al, 2020). Personas include real and relatable customers whom companies must humanize and connect with, rather than simple measures to seize opportunities (An et al, 2018).…”

Section: Strategy Of Experience Propositionmentioning

confidence: 99%

A digital business model: an illustrated framework from the cultural heritage business

Spena

Tregua

D’Auria

et al. 2022

IJEBR

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PurposeThe paper offers a comprehensive understanding of how digital transformation affects business models and how firms operate and compete effectively and successfully in a digital economy.Design/methodology/approachThe research adopted an abductive approach (Dubois and Gadde, 2002) through constant movement between theory and empirical evidence. A systematic literature review led the first conceptual development and examples of practices from cultural heritage sectors were used in the theorizing process.FindingsThis paper depicts a digital model framework through a set of assumptions about how an organization creates and delivers value in an interconnected way by orchestrating new interactive processes, and providing experience propositions to customers, and about how value is framed in terms of economic, social and cultural outcomes.Originality/valueThe study contributes to the scientific debate by discussing the role of digital business models as enhancements more rather than replacements of traditional business models; it frames a digital business model as consisting of three main pillars: value orchestration, experience propositions and value sharing.

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“…En cuando al comercio electrónico y compras por Internet, los millennials, en Latinoamérica, han superado a los individuos de otras generaciones, lo que significa un componente esencial en la operación de las empresas turísticas (Valdez-Roca, 2018). Esta generación está altamente influenciada por los desarrollos tecnológicos, es el primer segmento de población con un estilo de vida basado en la digitalización de los servicios, además, las redes sociales se han vuelto una herramienta eficaz para buscar, compartir, colaborar y consumir todo tipo de información utilizada en la toma de decisiones (Alan & Kabadayı, 2016;Liberato et al, 2018;Lee et al, 2020). La reputación de la empresa, como marca en Internet, es un componente fundamental que condiciona la decisión de compra de los nativos digitales de la generación Y, el mantenimiento de la estrategia de gestión de relaciones con los clientes en redes sociales, se convierte en un medio necesario para las empresas turísticas en la comunicación con los consumidores (Prasad et al, 2019).…”

Section: Turista De La Generación Millennialunclassified

Factores tecnológicos que benefician la experiencia del turista millennial tijuanense

Zavala¹,

Estrada²

2022

EPS

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El objetivo de la presente investigación es analizar la experiencia del turista tijuanense de la generación millennial en el uso de las tecnologías durante la planeación y estancia en los destinos turísticos visitados. Metodología, con base en un 95% de confianza y 5% de error admitido, se aplicó un cuestionario a 385 individuos de la población millennials residentes de la ciudad de Tijuana, Baja California, México, que realizaron al menos cinco viajes fuera del Estado de Baja California en 2019. Se realizó un análisis descriptivo de los datos y se aplicó la regresión lineal múltiple para identificar la relación que tiene la utilización de servicios tecnológicos y apps de Internet, empleadas durante el viaje con la experiencia obtenida por este segmento de la población, así mismo se utilizó análisis factorial, para adquirir los factores tecnológicos claves que benefician la experiencia del turista millennial. Resultados, en cuanto a los servicios tecnológicos que utilizan con más frecuencia durante su visita al destino, es la geolocalización que optimiza los tiempos del recorrido en los lugares de interés. Asimismo, comparten sus experiencias y realizan recomendaciones mediante Facebook, WhatsApp, Instagram y Google. Se obtuvo una correlación media positiva entre las variables analizadas: frecuencia de uso de los servicios tecnológicos y empleo de las apps con la experiencia del viaje en los millennials, aunado a ello, los elementos tecnológicos que benefician la experiencia de estos turistas es la disponibilidad de las TIC en el destino y adquirir información de los lugares de interés, mediante los guías turísticos digitales. Se concluye, el uso de los servicios y apps tecnológicas, resultan ser componentes claves en la experiencia positiva de los turistas millennials en los destinos que visitan.

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Developing personas & use cases with user survey data: A study on the millennials’ media usage

Cited by 28 publications

References 34 publications

How the COVID-19 pandemic may accelerate millennials’ adoption of augmented reality

How the COVID-19 pandemic may accelerate millennials’ adoption of augmented reality

A digital business model: an illustrated framework from the cultural heritage business

Factores tecnológicos que benefician la experiencia del turista millennial tijuanense

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