Developing Measurement Scales of Organizational and Issue Legitimacy: A Case of Direct-to-Consumer Advertising in the Pharmaceutical Industry

Chung, Jee Young; Berger, Bruce K.; DeCoster, Jamie

doi:10.1007/s10551-014-2498-8

Cited by 64 publications

(43 citation statements)

References 28 publications

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“…For sustainable CSR practice, a measurement was borrowed from Lichtenstein et al [125] and Berens et al [126]. Organizational legitimacy items were adopted from Chung, Berger, and DeCoster [66]. Consumer trust was adapted from Crosby et al [127] with a minor revision to fit this study.…”

Section: Methodsmentioning

confidence: 99%

“…Similar to Suchman's tri-level legitimacy theory, organizations established legitimacy at three different levels: pragmatic, moral, and cognitive legitimacy [18,23]. Pragmatic (regulative) legitimacy is based on institutional theory that legitimacy is recognized when organizational actions account for the interest of stakeholders in exchange for tangible returns [66]. By addressing stakeholder expectations, organizations gain legitimacy.…”

Section: Organizational Legitimacymentioning

confidence: 99%

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Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

2018

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This paper investigates the relative effect of anticipatory justice on organizational legitimacy and consumer trust that further leads to consumer citizenship behavior following service failure recovery in Taiwan. Further, the moderating role of sustainable corporate social responsibility (CSR) practices is explored. A causal relationship and survey design with a valid sample of 269 respondents was applied. Findings indicated that organizational legitimacy and consumer trust can be restored through anticipatory justice, in particular interpersonal justice and then further mediated consumer citizenship behavior. As a moderator, a high level of sustainable CSR practices had a significantly stronger effect on anticipatory justice and organizational legitimacy than the low level one but only had an effect on interpersonal justice and consumer trust after service recovery. Practical implications are provided for service providers. The value of this research proposes an integrated model with organizational legitimacy and sustainable CSR practice that has not yet been tested in the model of service recovery. In addition, sustainable CSR practice is proposed as a moderator (high and low) that is compared in the level of strength of the relationships. This moderation effect has not been found previously in the process of service recovery.

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Section: Methodsmentioning

confidence: 99%

Section: Organizational Legitimacymentioning

confidence: 99%

Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

2018

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“…It is no longer enough for scholars to treat organizational legitimacy as one overarching construct (e.g. Chung et al, 2016), but rather the different dimensions must be given consideration. Future research should thus not only explore how firms gain legitimacy, but also, how firms gain each dimension of legitimacy, and the differing outcomes of the different dimensions of legitimacy.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

Employing Enviropreneurial Marketing Strategies to Gain Legitimacy

Randrianasolo

2020

Journal of Global Marketing

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Within the current global landscape, internationalizing organizations are increasingly seeking ways to gain legitimacy, or social acceptance, within the foreign markets they exist in. This current article proposes that enviropreneurial marketing strategies can be placed in the arsenal of tools firms may employ to gain organizational legitimacy. Across two studies, this article hypothesizes and empirically tests the mediating roles that pragmatic and moral legitimacy play in the relationships between enviropreneurial marketing and outcomes on firm constituents such as consumers and employees. The results show that while pragmatic legitimacy is a significant mediator of such relationships, moral legitimacy is not.

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“…A plethora of studies has investigated the effects of generally accepted standards of corporate governance. Although scales to measure the legitimacy of organizations and issues have been developed (Alexiou and Wiggins 2019;Chung et al 2016;Etter et al 2018), the legitimacy of corporate governance standards remains to be largely assumed rather than precisely tested. Empirical studies rather focus on the performance consequences associated with the adoption of these standards.…”

Section: Performance Implicationsmentioning

confidence: 99%

Corporate Governance and Business Legitimacy

Talaulicar¹

2020

Handbook of Business Legitimacy

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The present chapter analyzes the relationship between corporate governance and business legitimacy. After introducing basic foundations of corporate governance, the state of the art of legitimate structures, processes, and systems of corporate governance is outlined. Based on a compilation of extant corporate governance indices, the empirical evidence on the performance implications of corporate governance is dealt with and discussed. The chapter concludes by providing promising avenues for future research on the association between corporate governance and business legitimacy.

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Developing Measurement Scales of Organizational and Issue Legitimacy: A Case of Direct-to-Consumer Advertising in the Pharmaceutical Industry

Cited by 64 publications

References 28 publications

Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

Employing Enviropreneurial Marketing Strategies to Gain Legitimacy

Corporate Governance and Business Legitimacy

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